Paloma García García

MADLED

Urban regeneration


MadLed is a strategic proposal for the use of massive digital interactive display systems as an element of public communication, thus achieving free, fast and public interaction with citizens. The new facades modify the urban space by redefining the limit of public use and turning it into an element of general enjoyment. Mad-led was awarded in the contest "El jurgo del prontuario" by Sika Spain




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